Archive

Posts Tagged ‘advertising’

The Ultimate Internet Marketing Strategy Every One Should Practice

Every successful online marketer says this is the bar-none, top-of-the-list, number one way to guaranteed success for any online venture.

What Is it?

Any marketer knows that nothing beats word of mouth advertising. It is simply the most powerful and cost effective advertising ever known. Even before the days of the Internet. Word of mouth advertising got every business where it is today.

Many entrepreneurs never have and never will spend money on advertising. Their entire business comes from people telling other people about their product or service.Could you imagine never spending money on advertising, but always having a steady stream of customers on your door step begging for your product or service.

This word of mout is what we call viral marketing.

However, word of mouth does not come easily.There is one catch to running a business only on word of mouth advertising. You must be selling an outstanding product or service. If you sell crap, the only word of mouth advertising you’ll have is negative.

I’m sure you’ve heard the expression before. A satisfied customer will tell three people about your product or service, an unsatisfied customer will tell ten.

If your customers aren’t happy you’ll have to work ten times harder and spend more money on advertising to sell your product.

There are two ways you can benefit from positive word of mouth. These are:

1. It’s free advertising. This is self explanatory. The less you have to spend on advertising, the more money you can put in your pocket and back into your business.

2. People are endorsing your product or service. Having someone endorse your product puts you at a greater advantage. When someone tells their friend about the positive experience they’ve had with your product, there is instant trust. People trust their friends. If a friend says your product is it, they’ll instantly trust you. Trust is a huge barrier to break down when it come to selling anything, online or off.

The one way I have found to work well with positive word of mouth is list building.List building by refering like ten people from your own effort and then these ten will go on to build your list up to a big size.

To give you an idea of how powerful word of mouth advertising can be in helping you to build your list, take a look below. Your list can grow exponentially without you ever even having to lift a finger again.This is a whole new way to LEVERAGE your efforts into a MEGALIST of monstrous proportions!

Let’s say you enroll SEVEN people from your paid advertising or any other form of advertising Seven is still pretty conservative for a completely FREE program… And let’s say each of those 7 also told 7 people and enrolled them And each of those also enrolled 7 people and so on

That would look like this:

YOU
1×7 Members =7
7×7 Members =49
49×7 Members =343
343 x7 Members =2,401
2,401×7 Members =16,807

TOTAL: 19,607 Members

That is 19,607 subscribers you get to mail to! And you only referred seven subscribers yourself!

Want to run the example with 10 referrals each? (That’d be a whopping 111,110 subscribers!) Or 20? I

won’t even do the math on that one, because frankly, you wouldn’t believe the numbers!

You get the idea. More and more people just keep learning about your business all through friends and associates. And it’s all free advertising!

If you think the above numbers are a bit of an overstatement think again. Go to http://Google.com right now and do a search on Autoresponder Magic. Autoresponder Magic is an eBook that was written by Yanik Siler several years ago. More than 80,000 web sites advertise his Ebook on their sites right now for

FREE!

When Yanik started out several years ago he didn’t even know what an Ebook was. Today he has more traffic coming to his site in a day than most web sites do in a life time.

That is how powerful viral marketing is. Do not skimpon using it. You can set up your viral marketing system to build your list by using ebooks, writing free articles and others.

Visit Lubowa.M.Planet viral Internet marketing websites.For Marketing Visit: http://www.conqueryourniche.com/forum/planetlubs For List Building visit: http://www.most-important-marketing-tools.com/marketing.html For 127 marketing software visit: http://www.most-important-marketing-tools.com

  • Share/Save/Bookmark

Blog , , , , , , , , , , , , , , ,

Comprehensive Web Design Checklist

Your Web site needs to do more than make your company look good. It has to support your overall business operations - customer service, sales and marketing and collaboration. Whether you’re planning an intranet or Internet site, don’t start before you check your strategy against this comprehensive checklist.

The following checklist and the associated answers will facilitate the analysis process ofr designing and building the website that allows your company to turn the corner.

GENERAL

1. Where did you hear about us?

2. Do you have a domain name? If not, do you have ideas on one? If so, what is it?

3. What is your company name? Do you want to use the entire name on the site, logo, and graphics?

4. Do you have special features in mind like ECommerce shopping cart, BLOG, RSS, Forms with emails, EZine, Newsletter signup, autoresponders, advertising landing/call-to-action pages, etc.?

MARKETING

5. Who is your intended audience? Are they regional, industry specific, company size specific, etc.?

6. Do you intend to provide a call to action - make a sale, call in to your office, fill out a form, etc?

7. Describe your ideal client and the specific attributes that we’ll be targeting in the website.

8. What are your website expectations, main emphasis and primary goals - increased sales, increased leads, etc.? Please prioritize.

9. What separates your company from your competition and what do you expect will draw clients to the website?

10. How do you plan to market the website?

11. What company properties do you want to emphasize on the website? Please prioritize.

IDENTITY

12. Do you already have a logo and other graphics to be used? If not, do you want to have one created?

13. Have you identified a tagline? That would be something like “Just do it”, “Reach out and touch someone”, etc. Here is some information on the subject http://advertising.about.com/od/copywriting/a/guesttagline.htm.

14. What keywords do you want to be found by in the search engines?

LAYOUT

15. Please provide a list of websites that you like and don’t like. Why do you or do you not like these sites?

16. Please provide a list of competitors websites.

17. Do you have ideas of the colors to be used, and colors you don’t like? Please provide example sites.

18. Do you have an intended website screen size - 1024×768, 800×600, or stretch to the entire width of the screen?

19. If the site isn’t the entire width of the screen do you have a preference for left or center alignment?

20. Do you have a horizontal or left-side vertical preference for the main navigation?

21. Please provide the main pages you need in the website.

22. Have you created the copy text for any of your pages?

23. Do you have existing business cards or other printed material we need to match?

24. Are you leaning towards custom drawn artwork or photographs?

POST-CONTRACT

25. Once we start designing the website we’ll need the following (Note that this information will be kept in strict confidence):

a. FTP access information - username and password

b. Hosting company and their tech support phone number

Michael A. Cordova is the President of 21st Century Technologies, Inc. Contact him at:

  • Share/Save/Bookmark

Blog , , , , , , , , , , , ,

Web Site Promotion in Denver

You produce and service widgets. You are good at what you do. You understand widgets inside and out. You learn everything you possibly can about widgets! You want everyone to know that you know what you are doing and can help them choose the best widget for their needs.

It is one thing to talk to people you know, but in this day of mass media, you may never meet many of your potential clients. Clients are out there, searching for someone like you. How do you find them and tell them about your business. A web site!!

Of course. Everyone talks about doing business on the web. You think about it, and think about it and think about it again. You know widgets. You just don’t know web pages. You know that a web page needs to have something called Search Engine Optimization, or SEO. You know your web site needs to be seen by lots of people. What keywords do you need to mention in your web site? Do you know what key words people use when they want to search for your product? Maybe you wouldn’t recognize HTML code if it mugged you in broad daylight. Maybe you would, but if you knew enough about creating a web page, you would probably be in business doing web pages.

NewMediaDenver.com, specializing in Web Site Promotion in Denver, knows their business the way you know your widgets. They have been around for over ten years! Not only have they learned how to create and develop web pages, they have learned how to create and develop web sites that will do the most advertising for YOUR advertising dollar. They know about keywords. They know how to discover what keywords need to be mentioned in your web site in order to get people to check it out.  They understand the ins and outs of Denver SEO.

New Media Denver knows you know your business. They know you aren’t all that great with web sites. If you did, you would have created one already. Maybe you did and discovered no one ever saw it. Web Site Promotion in Denver can help you revitalize or create a web site that is attractive, easy to find and easy to navigate. They will help you decide exactly what web site works best for you. They have been in business for ten years. They have worked with large companies and they have worked with small companies. They have a 97% approval rating over those ten years from the companies who hired them. Statistics can be misleading, but this is one statistic that is difficult to challenge. Obviously, somebody likes what they do.

Check them out. Tell them what you would like. Tell them that you have no idea what you want, if that is the case. Tell them about your ideas. Tell them you tried creating a web site that no one noticed. They will talk to you and give you some options. They are there to help you. You will be in the driver’s seat and you, too, may join that 97% group. That would mean that your web site will be working for you and that’s what you want, isn’t it?

This article was written by Sytsma Morris-Reeves. Mr. Morris-Reeves runs NewMediaDenver,an Internet technology company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr.Morris-Reeves is a highly respected Denver SEO Expert since 10 years, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.

  • Share/Save/Bookmark

Blog , , , ,

How Does Affiliate Marketing Works?

With the internet, you can get almost anything at the click of a mouse. There is tons of data and information out there on all subjects or topics. And the Internet continues to affect how we operate on a daily basis. People use it for everything from entertainment to education. So it is not a stretch to the imagination to see that there are great financial possibilities for the entrepreneur.

Its not only for the professional business types, any individual can make money without a traditional company. You don’t need products to sell. How is this possible? Affiliate marketing. Affiliate marketing works when a merchant gets an affiliate to promote his service or product. The affiliate shares some of the revenue. This scheme is an efficient way of getting profit for the merchant it also pays for the affiliate and the affiliate network.

The merchant benefits by having someone else spend the time and money advertising and encouraging customers to buy the product. He also benefits though the variety of markets the products can be reached using different affiliates. And his sales may be increased through word of mouth rather than other costly endeavors. The affiliate benefits by getting a commission of each sale he makes. If a consumer clicks on the merchant’s link on the affiliate website and buys the product or service, then the affiliate may get percentage of the sale.

To become a successful affiliate, you must first figure out what you are interested in. What are you passionate about? You will have to build a website around your subject and be informative about the topic. It would also help to make your site unique.

Then look for a merchant that pays well for products or services related to your area of interest. While making these decisions you may want to think about the conversion rate of visitors becoming buyers. Browse through the various affiliate networks to find out which products work for you.

After choosing the area, the products you would like to use and setting up your website, you will have to address the issue of traffic to your site. This is important if you are to make any kind of money. For example, if you are selling expensive items it is possible to make a lot of money very quickly but high ticket products may be harder to sell. To help with promotion and marketing do some research online and purchase books about the subject.

Geoff Spencer is a staff writer at http://www.onlinebusinessgazette.com and is an occasional contributor to several other websites, including http://www.finance-journal.com.

  • Share/Save/Bookmark

Blog , , , , , , , , , , , , , ,

5 Money Generators in Internet MLM

1-Money Generates Money

There is no FREE lunch out there. If some one tells you that you do not need any money to make a profit, you better think twice. Any business is an investment, any investment cost money. Any business needs advertising, any advertising cost money. Advertisements generate leads, leads produce money. There are ways to promote the business without putting any advertising budget but it takes time. Time is MONEY. Any businesses out there need to have advertising budget to attract customers. There is no different in Internet MLM business.

2- Hard Work Generates Money

Internet marketing is not about overnight success. It is a real business that needs substantial degree of hard work to become successful. Anyone who has a job know that in order to get the pay check, you have to put in certain amount of time. The concept is the same in Internet MLM. The only difference is you are actually building your own business instead of building people’s business. That is the reason why the pay check is fixed on your pay job while the pay check has huge variability on your Internet MLM business.

3- Knowledge Generates Money

Everyone gets pay for their knowledge. You, Bill Gates, Michael Dell, Pierre Omidyar, Sam Walton and Warren Buffet get paid because of the knowledge. What is the different between you, Bill Gates and those billionaires? You probably know the answer by now. The point that I really want to make here is challenge you to learn more in order to earn more. Please refer to the post “Blueprinting in Internet MLM” to get more ideas of what knowledge can bring you.

4- Quality Content Generates Money

It is all about quality in any business. If your business can provide quality to customer, the greater the return, right? There is no difference in Internet MLM business as well. We have to find company that can provide great quality or value to customer, once customers see those benefits (quality), they will in turn join the program and hence generate income for you. Is that simple! This is the reason why I love GDI (http://freedom.ws/soxloo) and Success University (http://lloo1.successuniversity.com) because both of them provide great values to me.

5- Internet Generates Money

There are about 6.5 billion people on the planet and about 1.1 billion of them use internet (Source from www.internetworldstats.com/stats.htm) and the growth of internet user is growing exponentially over time. Imagine if you can share a piece of this pie, what is the return? That is the reason why we need to generate traffic into your website. Any traffic that visits you has a potential to generate income to you. 4 money generators that we discussed earlier lead to this. Prepare some budget, work hard to learn about the business and create quality content to attract traffic to your site.

A positive altitude causes a chain reaction of positive outcomes. It is a catalyst… a spark that creates extraordinary results!

Lickhau Loo is an Expert Internet Marketer. You can learn How to Make up to $2,000 a week wihout risking a penny in 3 easy steps http://www.unlimitedwealth.ws mailto: lloo@unlimitedwealth.ws

  • Share/Save/Bookmark

Blog , , , , , , , , , , , , , ,

Want To Become A Super Affiliate Marketer?

The humdrum existence of going to the office day after day doing the usual 8 to 5 shift is a trying task for those who have lived all their lives doing so. This is why the convenience of doing work at home under amazingly flexible working hours is a dazzling prospect to them. Doing work at home that is as fulfilling as having a career working for a computer on the 19th floor of a skyscraper is already a possibility in these modern times. This is because the jungle-like network that is the Internet has given birth to a business that has given some people practically new lives doing nothing but so.

This particular business allows people to work at home under flexible working hours. There is no boss to scream around putting pressure on everyone about the deadline at hand. There is no clutter of messy paperwork that needs to be completed the soonest possible time. Conveniences such as these are experienced by those who are into affiliate marketing, the newest way to earn money without having to go through all sorts of routine found in regular employment.

Those who have been in the business long enough can attest to the fact that it is a lucrative business indeed, one that can actually give people things that they could not possibly possess or experience under ordinary circumstances.

The business called affiliate marketing involves an affiliate’s promotion of a merchant’s website. Here the website owned by the affiliate is made to advertise and market the website of the merchant through the affiliate program that they run. Whenever someone clicks on the merchant’s website promoted by the one owned by the affiliate, the affiliate is given a commission. This is in recognition of his effort in helping the merchant make a sale.

The system involved in affiliate marketing seems easy, but it also takes a lot of diligence and perseverance for one to be able to penetrate it thoroughly. Those who want to get into this type of business should possess the necessary skills to be able tread through the industry with confidence and self-assurance. Still, other factors are needed by one to be able to really break in. Knowledge about the business at hand is very important as it dictates the actions that are to be done by people who are into it.

The leading figure in affiliate marketing is the super affiliate. He or she is basically an e-mail marketer who collects large databases of e-mail addresses through newsletters. Super affiliates are also those who know the business even better than affiliate managers as a result of their knowledge about the affiliate marketing industry inside out. Those who want to be super affiliates should know that becoming a super affiliate is not easy, because it takes a lot to be able to master the marketing craft.

Becoming a super affiliate means having one’s own website and auto responder. These tools will help a lot in one’s facilitation of the business. Building one’s own list is another. Creating a loyal customer base and taking care of it is one secret that successful super affiliates have. Making good customer relations is also important if one wants to be a super affiliate to reckon with.

Continuing to market to the people on one’s list is another must if one wants to succeed as a super affiliate. Sending out quality content in lieu of ads is an advantage as products are marketed better whenever enough information is given about them.

Building traffic to one’s own site is also one of the most essential points in the affiliate marketing business. Making one’s affiliate links his own business will allow him to build a strong relationship with his customers, enabling him to market to them over and over again.

The most important thing one should remember if he wants to become a super affiliate is to treat affiliate marketing as a business first and foremost. If he is capable of doing this, then he will never have to go back to the humdrum existence of working the 8-5 shift. A career as a super affiliate in the business, which will change his life forever, could possibly take that unexciting job’s place.

Clarence Binayu is the founder and Webmaster for http://www.virtual-guides.com. Here you can find FREE information on many subjects including business, automobile, travel, vacation, affiliate marketing, advertising, internet, sports, entertainment, technology, communication, fashion, home improvement, culture, education, society, science, politics, fitness and health. http://www.virtual-guides.com provides you with helpful guidance, tips and news update, from basic to the latest skills, knowledge and information, about these subjects.

  • Share/Save/Bookmark

Blog , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Advertising- Use Stock Nature Photography

Copywriting is the easy part of advertising; all you do is come up with the perfect expressions to express your message with concentration on the benefits to the reader. Aquiring the attention of the reader is the tricky part. A photograph is worth a thousand words when you’re goal is inciting interest. Stock nature photography will make the advertisement both attractive and extremely successful.

Advertising is similar to journalism. Sure, your headlines are key. Nevertheless, even the greatest headline and the most outstanding content cant demand attention the way a photo does. For example, grab your local newspaper. When you look the paper, where do your eyes quickly go? They venture to the pictures first. Thats the type of value that stock nature photography brings to your advertisements.

Why would you squander your advertising dollars on an advertisement that may or may not grab attention? Adding a photo of a grand mountain range, a majestic waterfall, a comfortable path in a quiet wood, or any number of awe-inspiring images to gain attention is a great idea for improving the return on investment that you’ll experience from your advertisements. It is easy to do, and well worth the effort.

You might unearth some stock nature photography that’s related to your industry, like a picture of a horse could be used in an advertisement for tack or livestock feed. However, any type of nature photography will be able to achieve your advertising goals. You have the ability to select something that is interesting to everyone to complete your advertisement, like a butterfly on a bright purple orchid or scenic mountain snapshot. Most people are enthralled by attractive pictures of clouds or cute photographs of puppies or dolphins.

Creators of stock nature photography offer a large assortment of photos. They offer images of various sites including the ocean, mountain ranges and the desert. Photos taken in all four seasons contribute to the selection that reveals the marvels of nature are found in spring, summer, fall and winter. Because they’re skilled photographers they make the effort to catch the greatest wonders of nature throughout the year.

The price of stock nature photography is very reasonable when compared to the great rewards it brings. It will attract the attention of the readers which greatly multiplies the worth of your advertisement.

Issuing an advertisement that isnt read is a devastating loss for your business. Take advantage of the assortment of astounding nature photos and enhance the worth of your advertising campaign.

NOTE: Use of this article requires links to be intact.

John Crawley operates a stock nature photography website named http://StockPho.com and likes to write articles on the subject. Don’t miss the Swan page

  • Share/Save/Bookmark

Blog , , , ,

Why eMarketing Matters

The Internet has long since passed the buzzword stage of business adaptation. It is now recognized as an integral part of any new successful business venture. While the Internet’s business value has become ubiquitous in industry journals and classroom texts, very few businesses truly understand why successful eMarketing, and not simply a Web presence, may be the true path to Internet business nirvana.

“If you build it, they will come” only works in the movies

In this respect doing business on the Internet is no different than its brick and mortar counter-part. It’s not the old-school business 101 mantra of “location, location, location”, but rather the new-school mantra of “visibility, visibility, visibility.” Of the billions of pages existing in the Internet’s ethereal online universe only 16% are indexed by search engines (source: Web Developer’s Journal). This is in high contrast to the 73% of customers who use search engines to find new Web sites (source: Jupiter Media). If your potential customers can’t locate your site it becomes that much more difficult for them to purchase your services or goods.

However, search engines aren’t the only way to drive traffic to your site. A successful eMarketing approach will be integrated to drive traffic through multiple channels. Press releases can drive interested consumers from online news placements, white papers will help turn researchers into purchasers, online advertising (banner ad’s, newsletter sponsorships, etc.) can entice prospective clients from other sites to browse your wares as well, viral marketing and Web-based guerrilla marketing campaigns can bring tremendous brand awareness and drive results, but are a notoriously finicky audience. Businesses with established customer relationships, especially in the b2c realm, can repeatedly tap their existing client base to drive new traffic and increase sales through active e-mail engagements that entice customer’s to make impulse purchases multiple times throughout the year.

Businesses can also effectively use offline ad campaigns to drive new visitors to your site. This is inherently a bit more difficult as you are requiring customers to remember your Web site address, which is not always easy. The most effective offline campaigns are integrated with online campaigns to take a comprehensive approach to customer engagement. A targeted direct mailing with personalized e-mail and telephone follow-ups that drive clients to a Web-based demo of services will ultimately attain much better results than the more limited traditional mail-only approach.

In short there is more to eMarketing than a Web site presence and an integrated eMarketing approach is the only way to ensure that your business reaches the widest possible target audience and successfully achieves online nirvana.

Adam Harrell is the President and COO of NeboWeb (http://www.NeboWeb.com).

  • Share/Save/Bookmark

Blog , , , , , , , , , , , ,

What You Need To Know About SEO: Basic Facts

Exposure could mean a lot for different firms, organizations or groups seeking a wider venue to make their views heard, accepted, and patronized. The main term used for this web-positioning method is the seo, or the Search Engine Optimization.

—-

What exactly is Search Engine Optimization?

The Internet age has spawned a phenomenon of new terms, new jobs, and new career paths. The growth of the Worldwide Web is creating a new realm, where new types of internet-savvy folks engage in careers that require the skills of an intrepid explorer, searching for new worlds to discover. Among these new tasks are those that require the faster, more strategic placement or positioning of company adverts, documents, products or issues, in order for these entities to have the most maximum level of exposure in the web.

Exposure could mean a lot for different firms, organizations or groups seeking a wider venue to make their views heard, accepted, and patronized. The main term used for this web-positioning method is the seo, or the Search Engine Optimization.

Search Engine Optimization is the terminology used to define, or describe the action of gaining a better position within a search engine or internet directory system based upon a selected key word or a group of key words. With well over 4 billion documents already on the internet, the prominent search engines are all flaunting that they can locate most of them and show you a link from within their systems, and each of the search engines or directory providers have different guidelines by which a listing within their system is accomplished.

* Achieving Maximum exposure

As web-updated consumers, we are constantly on the lookout for sites that address our specific interests, goals, or products at a specified time and day. Most of us do not always know the URL (Universal Resource Locator) for all the types of businesses that can fulfill that interest, so we use a search engine or directory service to find them for us.

For example, I plan to go out and take my girlfriend with me to a bar, but I haven’t got an idea of which place to go to that I haven’t already been to yet. The next most probable step for me would be to go to a search engine and type in something like: “bars and restaurants pasadena ca”; I put in the quotation marks to make the search more specific, to get me closer to what I am looking for. The phrase I wrote, “bars and restaurants pasadena ca” will be used represent my main key word phrase.

Once I write those key words, I am, hopefully, going to get back a list of the restaurants within the greater Pasadena area, and I indeed got well over 500 or so choices too. What makes it more helpful is that I could find those assorted choices in the local phonebook listings. However, if I wish to make my list of choices much shorter, I would type in, or enter a new search maybe like: “jazz bar pasadena ca”.

Once the search engine has done its job, then I probably will get a shorter list with these new, more precise characteristics. However, the list created will be made in an order that is determined by the search engine. The first one may or may not be starting with the letter A or a number like the one on the phone directory.

From the bar and restaurant viewpoint, if they could be in the top 10 or 20 and get a lot of “hits” or visits by web users, they will have a chance of being seen by the searcher. This is what Search Engine Optimization is all about: gaining a position as close to #1 as possible and then staying there on top, and to achieve maximum exposure.

* It’s all about location

For those who own businesses, then the primary name of the game is profits. Revenue of course, comes from people who spend their incomes with you. The more people spend their money with you, the richer and more successful you become.

In today’s business environment, it is all about LOCATION, and the next important word that comes is “ADVERTISE”.

The way the worldwide web works is the same as in the world of advertising or the directories: It’s about location in the search engines and directory systems, and advertising. If your listing is something less than the top 100, you stand an excellent chance of never being seen, or viewed. Most people are notoriously impatient, and they do not wish to wade through tons of listings. This simply means that you really need to be near, or on the top of the lists for the key words that you feel your prospective customers are, or will be using to find you.

* How Search Engine Optimizers Do This

Improving your position on the web could be done through a wide variety of methods. An easy way for this is to hire a professional Search Engine Optimization firm that can do the job for you. You could check their fees and price ranges on the web or the phone book. The process is definitely a labor-intensive one, and definitely doesn’t come cheap.

But anyway, you too can do it yourself. All you need to do is to get the rules for listing within each of the engines and directory systems where you wish to be listed, the register with them. If they allow you to point to secondary pages that also discuss specific topics, then be sure to do that by pointing to the pages within your site that cover that topic. You may also need to check on your position every month within each of the engines and directories to see how you are stacking up, and sometimes you may need to modify your site to improve your position, as well as your exposure.

Vanessa Arellano Doctor

  • Share/Save/Bookmark

Blog , , , , , , , , , , , ,

Marketing with My Space: An Interview

Matthew Sherborne started marketing on the internet in 1998 with his first website devoted to his commercial diving business. Matthew accumulated real-life knowledge of using low-cost advertising techniques and continually searched for new and innovative marketing methods. Through all of his research looking for the perfect system of promotion, he’s discovered the most successful method has always been word of mouth advertising. With that knowledge he’s been an enthusiastic supporter of searching and utilizing viral marketing techniques.

Since selling his diving service business in 2002 he’s traveled from San Diego to Hawaii and finally to the San Francisco Bay area. Working a variety of labor intensive jobs, above and below ground and water, he decided in early 2005 to put 100 percent of his effort into internet marketing.

Since that time he’s focused exclusively on the most effective low-cost marketing techniques to boost his online business. He now offers the very same techniques that’s made him successful and yielded incredible results. Matthew has a passion for marketing and it shows as he shares today’s most radically effective promotional techniques.

Matthew will take you behind the scenes to show you exactly how he makes his lucrative income and how he markets his own business online. With his “nothing held back” philosophy you can expect to get all of the inside secrets and sales boosting tactics to use on your very own online business.

Question: I read your ebook, “MySpace Cash Machine”, and it is excellent. How did you get started marketing on My Space, and how did you find all of the techniques for marketing on My Space?

Answer: I got started marketing on My Space quite by accident in late 2005, in fact if not for a musician friend of mine, I would have missed it entirely.

He sent me to his My Space profile and told me how he was receiving some great exposure to his website from linking there. I’d heard in the media that My Space was literally exploding in popularity and that was enough for me to take the opportunity seriously enough to learn more. I discovered not only was My Space fast becoming the most popular website online, it held the potential to reach millions of people for free.

After some research I found that the most commented on and popular profiles were the ones that focused entirely on one subject and did so enthusiastically. Then I carefully studied what others were doing on their My Space profiles in regards to sending bulletins, comments and setting up profiles. My ultimate goal was to uncover exactly how they were making money.

I then replicated the successful money-making techniques by fine tuning my profile and website offer. By targeting one specific high-paying niche, it maximized results and brought more income. I then looked for other high interest topics within My Space and started experimenting with a variety of niche topics with different themed profiles designed to funnel people to websites exactly suited to their wants.

Question: Why do you think My Space is such an effective place to market your business? Why would you recommend My Space?

Answer: For starters, My Space currently has more than an 80 percent market share over all social networking websites. This accounts for a total number of profiles in excess of 100 million and My Space is currently ranked the 5th most visited website on the planet. As you can imagine the sheer number of people on My Space makes it an extremely attractive place to find hungry customers.

Coupled with the fact that My Space allows you to customize your own webpage with HTML code and CSS to give it any kind of look you want and link to outside sources is irresistible. Imagine the potential of having a popular profile centered around a lucrative keyword and linking it to your own Adsense monetized website or sales page.

Once you’ve got a popular profile it becomes an incredible opportunity just waiting for you to plug in to it. Through the use of groups, forums, messages, events, comments, blogs, videos and classified advertising you have a multitude of ways to reach people interested in your products and turn them into your customers.

You can use My Space to get targeted customers for virtually any product you have to offer and you can grow your opt-in lists to continue the selling process. The best part is, you can use My Space to tap in to the most powerful kind of marketing ever known, word of mouth.

Question: What marketing technique do you find to be the most effective, and how do you use it? Would you tell us one or two of your best marketing tips?

Answer: As a marketer, the most important key to remember is that your My Space profile is created to attract viewers to your website. To do this, you must determine the most remarkable aspect of your product and turn that into your own persuasive story. Your whole profile must reflect your unique story and be structured so that it not only appeals to your target audience but compels them to find out more.

Your My Space picture is often the first thing that people see; make sure you have one that stands out. The best pictures stir up an emotion in its viewer. A good rule of thumb is to select pictures that are relevant to your product and audience. My favorite strategy is to use a movable gif that is a little larger than the average and captures the viewer’s attention.

You’ll want to spend time selecting a strong headline for your profile since it will appear next to your picture. It will also be visible from comments you leave on other profiles and on the My Space search function. It’s important that you use proper search engine optimization techniques in your headline and throughout your profile’s content. The headline should reflect your overall strategy with important keywords.

Leveraging the efforts of many is key to building a profitable My Space marketing business. One of the best ways to market your offer on My Space after you’ve established your profile is through the use of groups. You have the opportunity to start a group on virtually any topic you want. When you start a group you have control over who can join and its content. To get your group started send a bulletin to everyone on your friends list. Once you’ve got a loyal following to your group, people will gladly share the information with others.

If you want to send viewers to a specific offer, sending bulletins to your My Space profile’s friends list will get you instant results. You can use bulletins to offer something of perceived value to gain the acceptance of friends and have them become outspoken advocates for your product.

Commenting on popular profiles will get people coming to check you out. People on My Space love to share things with each other. If you have a unique video, funny picture or contest, you can post it on popular profiles and really spread your message. Once the word is out, its potential to spread is limitless.

Question: What trends do you see in marketing on My Space? What do you see in the future of My Space?

Answer: My Space has grown so fast due in large part to its success facilitating direct person to person interaction. Whether it’s sharing pictures, videos or content, people are moving away from disruptive media sources and embracing those that involve user generated content. You can expect to see more consumer created media begin to appear on profiles and anticipate more people willing to share it.

In the near future people will not only research a particular product, but go to My Space to learn about the product’s creator. Building relationships and connecting with others of like mind is what My Space is all about . For savvy marketers, this means allowing the consumer to feel like they have a direct connection with you.

Marketers who expose others to non interruptive sources of information will have the greatest success, as quality content becomes the accepted norm. Competition will intensify among traditional advertisers as the ad dollars spent on social networks approaches the billions. With its massive success My Space will branch out to being viewed via cell phones and expand to other countries like China and Japan.

Most importantly, successful online marketing will transform to become continually viral. Instead of buying a product based on brand alone, consumers will seek out and follow the recommendations of others. Marketers who have framed their message to be extraordinary will benefit from having it shared and heard worldwide.

Question: What projects are you currently working on, and where do you plan to take your business from here?

Answer: My future is focused primarily on helping other small business owners strategically place themselves in their market to stand out among the corporations without spending a fortune. The objective is to build resources that bridge the gap between consumers and marketers and generate customers who become outspoken supporters.

I plan on taking my business forward by concentrating on the most effective new forms of media. You’ll hear a whole lot more of me as I venture into online video, audio products and viral promotions. My business plan incorporates a series of interconnected products all pursuing the goal of pushing the marketing boundaries to new limits.

Jinger Jarrett is the author of the book, “Internet Marketing for Free: The GUIDE (on Amazon). Get your free ebook download at http://www.askjingernow.com Matthew Sherborne is the author of the ebook, My Space Cash Machine: http://www.cashmachinebook.com/ Get your free ecourse now.

  • Share/Save/Bookmark

Blog , , , , , , , , , , , , , , , , , , , , , , , , ,