Jane says…..

You produce and service widgets. You are good at what you do. You understand widgets inside and out. You learn everything you possibly can about widgets! You want everyone to know that you know what you are doing and can help them choose the best widget for their needs.

It is one thing to talk to people you know, but in this day of mass media, you may never meet many of your potential clients. Clients are out there, searching for someone like you. How do you find them and tell them about your business. A web site!!

Of course. Everyone talks about doing business on the web. You think about it, and think about it and think about it again. You know widgets. You just don’t know web pages. You know that a web page needs to have something called Search Engine Optimization, or SEO. You know your web site needs to be seen by lots of people. What keywords do you need to mention in your web site? Do you know what key words people use when they want to search for your product? Maybe you wouldn’t recognize HTML code if it mugged you in broad daylight. Maybe you would, but if you knew enough about creating a web page, you would probably be in business doing web pages.

NewMediaDenver.com, specializing in Web Site Promotion in Denver, knows their business the way you know your widgets. They have been around for over ten years! Not only have they learned how to create and develop web pages, they have learned how to create and develop web sites that will do the most advertising for YOUR advertising dollar. They know about keywords. They know how to discover what keywords need to be mentioned in your web site in order to get people to check it out.  They understand the ins and outs of Denver SEO.

New Media Denver knows you know your business. They know you aren’t all that great with web sites. If you did, you would have created one already. Maybe you did and discovered no one ever saw it. Web Site Promotion in Denver can help you revitalize or create a web site that is attractive, easy to find and easy to navigate. They will help you decide exactly what web site works best for you. They have been in business for ten years. They have worked with large companies and they have worked with small companies. They have a 97% approval rating over those ten years from the companies who hired them. Statistics can be misleading, but this is one statistic that is difficult to challenge. Obviously, somebody likes what they do.

Check them out. Tell them what you would like. Tell them that you have no idea what you want, if that is the case. Tell them about your ideas. Tell them you tried creating a web site that no one noticed. They will talk to you and give you some options. They are there to help you. You will be in the driver’s seat and you, too, may join that 97% group. That would mean that your web site will be working for you and that’s what you want, isn’t it?

This article was written by Sytsma Morris-Reeves. Mr. Morris-Reeves runs NewMediaDenver,an Internet technology company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr.Morris-Reeves is a highly respected Denver SEO Expert since 10 years, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.

Blog advertising, building, internet, promotion, technology

Maybe some of you are wondering what makes the church (Church of Christ) where I belong, different from the Protestant Sects. You might say that they are all sects that believe in Christ and the salvation through His name. However, if we will examine the truth about them and their teachings, we’ll noticed the great difference, that is, between the Church of Christ and the Protestant Sects.

To let you know, the Church of Christ differs greatly from the Protestant Sects even on the way they worship God, use the Bible, interpret the words of God and many aspects in spirituality.

On this article, I will give you one teaching which makes the Church of Christ different from the Protestant Sects. This is the teaching on the value of the Church membership in man’s salvation.

Most of the Protestant Sects (if not all) believe or uphold the teaching that membership in the Church is not essential for man’s salvation, as it was written on a book:

“These Churches, by and large, do not basically declare that membership in the Church (a particular denomination) is essential for salvation, rather that it is through trust in Jesus Christ as Lord and Savior.” (Albert J. Sanders, D.D. Evangelical and Roman Catholic Beliefs Compared. page 20)

For them, they will attain salvation not by joining any churches but by just calling the name of Jesus Christ who is the Savior.

On the other hand, the Church of Christ upholds the teachings of Christ, (because Christ is the head of it,) that one should enter the fold or flock, which is the Church of Christ, in order to be saved. To trust in Jesus Christ is truly necessary for salvation, but this is proven by following His words, that is, by seeking membership in the true Church not because the Church saves but because it is that which Christ will save…

Just like what Christ said, anyone who will enter the fold will be safe:

“I am the door; anyone who comes into the fold through me will be safe.” (John 10:9, REB)

The fold mention here by Christ is His Church, Apostle Paul called it, Church of Christ:

“Take heed therefore to yourselves and to all the flock… the church of Christ which he has purchased with his blood.” (Acts 20:28, Lamsa Translation)

And it is the only Church that Christ will save because it is His on body.

“…and Christ is himself the Savior of the church, his body.” (Eph. 5:23, TEV)

In short, the Church of Christ is the church the will attain salvation on judgment day, while the Protestant Sects are just professing to be of Christ but are not really of Christ for they are not the true body of Christ.

Sustines E. Laplana (SELaplana: http://www.selaplana.com ) is the first Pinoy Blogger and EMarketer in Southern Leyte, Philippines who blogs on Technology, Society and Reviews/Promotions of products and owns the Cellphones For Sale blog ( http://cellphones-for-sale.blogspot.com ). Writing articles is his passion. And writing religious articles is his love, so that everyone will learn the truth taught by the Bible.

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What are comp cards?

In a nutshell, comp cards (short for composite cards) are a form of advertisement and promotion for fashion, glamour and other types of models. They come in many different shapes, layout styles and sizes giving models the benefit of being creative when choosing how their promotional piece will look.

Benefits of comp cards

You’ll find that there are many advantages of having composite cards made to promote yourself as a model. Here are just a few …

Professionalism

There is an old saying in the modeling industry; If you want to be treated as a professional model, look like a professional model. This stands true for the images you show also.

When you present your composite cards with beautiful, well-chosen photos to an agency representative or a potential client, he or she knows that you are serious about your career and will treat you as such.

By no means does this insure that you will get a job with that client or agent but it sure puts you way ahead of many of the other models who are in competition with you.

You will not get a second chance to make a first impression!!!

Don’t be so anxious to start your modeling career that you skip a step which could open (or close) a door for you. Your composite cards are that important. Be a professional and hand them a comp card instead of a snapshot.

Most people don’t throw away pictures

By now you may be thinking; “What if I just have normal business cards made to leave with agents and clients?”.

Yes, you could have business cards made for less trouble and expense and I encourage you to do just that. Business cards are another way of presenting yourself as a professional model.

But, agents and clients sometimes throw out business cards or they put them in their pockets and lose them.

Most people hesitate to throw away pictures which is what your comp cards look like. They are more likely to file your composites along with the other professional models in their files for future reference so you have at least a small chance that they will see your photo again. Which, by the way, leads to …

What do you look like?

One more thought about business cards. Unless there is a photo on the card you leave the client still won’t remember your look when she is ready to choose models to represent. Now it becomes your business card against the other 100 composite cards she has on file. Who will win out? You guessed it!!

In addition to your headshot on the front of the card, the agent can also see 4-5 pictures on the back along with your all-important stats. This is your contact information and other important aspects of what you have to offer as a model.

Give yourself a chance to model

Give yourself a chance to be seen and contacted by always leaving your composite card with all contacts. There is a certain safety in numbers, the comp cards are not that expensive, so don’t be stingy with them.

Composite card layout and design

Below is an outline for basic comp card design to give you an idea of what your card will include. You can see examples of composites at CompCard.Com . Notice how professional these look as compared to just sending a photograph.

The layout is pretty simple for a two-sided card

Front - The front will generally include a photo covering the front of the card (I suggest a good, strong headshot here) along with your name in bold letters.

Back - On the back there is room for about four to six images showing different looks (indoor and outdoor) in a variety of outfits with at least one good full-body shot (swim wear or tight-fitting clothing).

Also, on the back of the composite will be statistical information such as …

Contact information (Who to contact, phone, email, web address, etc.)

- Height
- Weight
- Bust size / Cup size
- Waist size
- Hip size
- Dress size
- Shoe size
- Hair color
- Hair length (short, shoulder length, long)
- Eye color
- Type(s) of modeling jobs preferred (i.e. commercial, fashion shows, runway, glamour, artistic, promotional, etc.)

How and where to get composite cards

It’s really a simple process to have your comp cards designed and printed.

IMPORTANT: The first step is to have photos made by a professional model photographer who can give you usage and reprint rights. I can’t stress enough the importance of starting with great pictures. If you send in a snapshot that your cousin Irma took, you’re going to get a snapshot on a comp card — A disaster!!

With that said, there is no need to feel overwhelmed with the details of getting your comp card ready. There are many companies online such as CompCard.Com who have design styles and templates online which will help you every step of the way.

Remember too that there are many different versions of comp cards so it’s all up to you how your finished composite card will look.

Now you can start your modeling career off right by having professional composite cards you’ll be proud to show. Just do it!!

Bob Pardue is a professional stock and female photographer located in the Southeastern USA. Get a freemodeling mini-course by subscribing today…

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With the internet, you can get almost anything at the click of a mouse. There is tons of data and information out there on all subjects or topics. And the Internet continues to affect how we operate on a daily basis. People use it for everything from entertainment to education. So it is not a stretch to the imagination to see that there are great financial possibilities for the entrepreneur.

Its not only for the professional business types, any individual can make money without a traditional company. You don’t need products to sell. How is this possible? Affiliate marketing. Affiliate marketing works when a merchant gets an affiliate to promote his service or product. The affiliate shares some of the revenue. This scheme is an efficient way of getting profit for the merchant it also pays for the affiliate and the affiliate network.

The merchant benefits by having someone else spend the time and money advertising and encouraging customers to buy the product. He also benefits though the variety of markets the products can be reached using different affiliates. And his sales may be increased through word of mouth rather than other costly endeavors. The affiliate benefits by getting a commission of each sale he makes. If a consumer clicks on the merchant’s link on the affiliate website and buys the product or service, then the affiliate may get percentage of the sale.

To become a successful affiliate, you must first figure out what you are interested in. What are you passionate about? You will have to build a website around your subject and be informative about the topic. It would also help to make your site unique.

Then look for a merchant that pays well for products or services related to your area of interest. While making these decisions you may want to think about the conversion rate of visitors becoming buyers. Browse through the various affiliate networks to find out which products work for you.

After choosing the area, the products you would like to use and setting up your website, you will have to address the issue of traffic to your site. This is important if you are to make any kind of money. For example, if you are selling expensive items it is possible to make a lot of money very quickly but high ticket products may be harder to sell. To help with promotion and marketing do some research online and purchase books about the subject.

Geoff Spencer is a staff writer at http://www.onlinebusinessgazette.com and is an occasional contributor to several other websites, including http://www.finance-journal.com.

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The humdrum existence of going to the office day after day doing the usual 8 to 5 shift is a trying task for those who have lived all their lives doing so. This is why the convenience of doing work at home under amazingly flexible working hours is a dazzling prospect to them. Doing work at home that is as fulfilling as having a career working for a computer on the 19th floor of a skyscraper is already a possibility in these modern times. This is because the jungle-like network that is the Internet has given birth to a business that has given some people practically new lives doing nothing but so.

This particular business allows people to work at home under flexible working hours. There is no boss to scream around putting pressure on everyone about the deadline at hand. There is no clutter of messy paperwork that needs to be completed the soonest possible time. Conveniences such as these are experienced by those who are into affiliate marketing, the newest way to earn money without having to go through all sorts of routine found in regular employment.

Those who have been in the business long enough can attest to the fact that it is a lucrative business indeed, one that can actually give people things that they could not possibly possess or experience under ordinary circumstances.

The business called affiliate marketing involves an affiliate’s promotion of a merchant’s website. Here the website owned by the affiliate is made to advertise and market the website of the merchant through the affiliate program that they run. Whenever someone clicks on the merchant’s website promoted by the one owned by the affiliate, the affiliate is given a commission. This is in recognition of his effort in helping the merchant make a sale.

The system involved in affiliate marketing seems easy, but it also takes a lot of diligence and perseverance for one to be able to penetrate it thoroughly. Those who want to get into this type of business should possess the necessary skills to be able tread through the industry with confidence and self-assurance. Still, other factors are needed by one to be able to really break in. Knowledge about the business at hand is very important as it dictates the actions that are to be done by people who are into it.

The leading figure in affiliate marketing is the super affiliate. He or she is basically an e-mail marketer who collects large databases of e-mail addresses through newsletters. Super affiliates are also those who know the business even better than affiliate managers as a result of their knowledge about the affiliate marketing industry inside out. Those who want to be super affiliates should know that becoming a super affiliate is not easy, because it takes a lot to be able to master the marketing craft.

Becoming a super affiliate means having one’s own website and auto responder. These tools will help a lot in one’s facilitation of the business. Building one’s own list is another. Creating a loyal customer base and taking care of it is one secret that successful super affiliates have. Making good customer relations is also important if one wants to be a super affiliate to reckon with.

Continuing to market to the people on one’s list is another must if one wants to succeed as a super affiliate. Sending out quality content in lieu of ads is an advantage as products are marketed better whenever enough information is given about them.

Building traffic to one’s own site is also one of the most essential points in the affiliate marketing business. Making one’s affiliate links his own business will allow him to build a strong relationship with his customers, enabling him to market to them over and over again.

The most important thing one should remember if he wants to become a super affiliate is to treat affiliate marketing as a business first and foremost. If he is capable of doing this, then he will never have to go back to the humdrum existence of working the 8-5 shift. A career as a super affiliate in the business, which will change his life forever, could possibly take that unexciting job’s place.

Clarence Binayu is the founder and Webmaster for http://www.virtual-guides.com. Here you can find FREE information on many subjects including business, automobile, travel, vacation, affiliate marketing, advertising, internet, sports, entertainment, technology, communication, fashion, home improvement, culture, education, society, science, politics, fitness and health. http://www.virtual-guides.com provides you with helpful guidance, tips and news update, from basic to the latest skills, knowledge and information, about these subjects.

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Matthew Sherborne started marketing on the internet in 1998 with his first website devoted to his commercial diving business. Matthew accumulated real-life knowledge of using low-cost advertising techniques and continually searched for new and innovative marketing methods. Through all of his research looking for the perfect system of promotion, he’s discovered the most successful method has always been word of mouth advertising. With that knowledge he’s been an enthusiastic supporter of searching and utilizing viral marketing techniques.

Since selling his diving service business in 2002 he’s traveled from San Diego to Hawaii and finally to the San Francisco Bay area. Working a variety of labor intensive jobs, above and below ground and water, he decided in early 2005 to put 100 percent of his effort into internet marketing.

Since that time he’s focused exclusively on the most effective low-cost marketing techniques to boost his online business. He now offers the very same techniques that’s made him successful and yielded incredible results. Matthew has a passion for marketing and it shows as he shares today’s most radically effective promotional techniques.

Matthew will take you behind the scenes to show you exactly how he makes his lucrative income and how he markets his own business online. With his “nothing held back” philosophy you can expect to get all of the inside secrets and sales boosting tactics to use on your very own online business.

Question: I read your ebook, “MySpace Cash Machine”, and it is excellent. How did you get started marketing on My Space, and how did you find all of the techniques for marketing on My Space?

Answer: I got started marketing on My Space quite by accident in late 2005, in fact if not for a musician friend of mine, I would have missed it entirely.

He sent me to his My Space profile and told me how he was receiving some great exposure to his website from linking there. I’d heard in the media that My Space was literally exploding in popularity and that was enough for me to take the opportunity seriously enough to learn more. I discovered not only was My Space fast becoming the most popular website online, it held the potential to reach millions of people for free.

After some research I found that the most commented on and popular profiles were the ones that focused entirely on one subject and did so enthusiastically. Then I carefully studied what others were doing on their My Space profiles in regards to sending bulletins, comments and setting up profiles. My ultimate goal was to uncover exactly how they were making money.

I then replicated the successful money-making techniques by fine tuning my profile and website offer. By targeting one specific high-paying niche, it maximized results and brought more income. I then looked for other high interest topics within My Space and started experimenting with a variety of niche topics with different themed profiles designed to funnel people to websites exactly suited to their wants.

Question: Why do you think My Space is such an effective place to market your business? Why would you recommend My Space?

Answer: For starters, My Space currently has more than an 80 percent market share over all social networking websites. This accounts for a total number of profiles in excess of 100 million and My Space is currently ranked the 5th most visited website on the planet. As you can imagine the sheer number of people on My Space makes it an extremely attractive place to find hungry customers.

Coupled with the fact that My Space allows you to customize your own webpage with HTML code and CSS to give it any kind of look you want and link to outside sources is irresistible. Imagine the potential of having a popular profile centered around a lucrative keyword and linking it to your own Adsense monetized website or sales page.

Once you’ve got a popular profile it becomes an incredible opportunity just waiting for you to plug in to it. Through the use of groups, forums, messages, events, comments, blogs, videos and classified advertising you have a multitude of ways to reach people interested in your products and turn them into your customers.

You can use My Space to get targeted customers for virtually any product you have to offer and you can grow your opt-in lists to continue the selling process. The best part is, you can use My Space to tap in to the most powerful kind of marketing ever known, word of mouth.

Question: What marketing technique do you find to be the most effective, and how do you use it? Would you tell us one or two of your best marketing tips?

Answer: As a marketer, the most important key to remember is that your My Space profile is created to attract viewers to your website. To do this, you must determine the most remarkable aspect of your product and turn that into your own persuasive story. Your whole profile must reflect your unique story and be structured so that it not only appeals to your target audience but compels them to find out more.

Your My Space picture is often the first thing that people see; make sure you have one that stands out. The best pictures stir up an emotion in its viewer. A good rule of thumb is to select pictures that are relevant to your product and audience. My favorite strategy is to use a movable gif that is a little larger than the average and captures the viewer’s attention.

You’ll want to spend time selecting a strong headline for your profile since it will appear next to your picture. It will also be visible from comments you leave on other profiles and on the My Space search function. It’s important that you use proper search engine optimization techniques in your headline and throughout your profile’s content. The headline should reflect your overall strategy with important keywords.

Leveraging the efforts of many is key to building a profitable My Space marketing business. One of the best ways to market your offer on My Space after you’ve established your profile is through the use of groups. You have the opportunity to start a group on virtually any topic you want. When you start a group you have control over who can join and its content. To get your group started send a bulletin to everyone on your friends list. Once you’ve got a loyal following to your group, people will gladly share the information with others.

If you want to send viewers to a specific offer, sending bulletins to your My Space profile’s friends list will get you instant results. You can use bulletins to offer something of perceived value to gain the acceptance of friends and have them become outspoken advocates for your product.

Commenting on popular profiles will get people coming to check you out. People on My Space love to share things with each other. If you have a unique video, funny picture or contest, you can post it on popular profiles and really spread your message. Once the word is out, its potential to spread is limitless.

Question: What trends do you see in marketing on My Space? What do you see in the future of My Space?

Answer: My Space has grown so fast due in large part to its success facilitating direct person to person interaction. Whether it’s sharing pictures, videos or content, people are moving away from disruptive media sources and embracing those that involve user generated content. You can expect to see more consumer created media begin to appear on profiles and anticipate more people willing to share it.

In the near future people will not only research a particular product, but go to My Space to learn about the product’s creator. Building relationships and connecting with others of like mind is what My Space is all about . For savvy marketers, this means allowing the consumer to feel like they have a direct connection with you.

Marketers who expose others to non interruptive sources of information will have the greatest success, as quality content becomes the accepted norm. Competition will intensify among traditional advertisers as the ad dollars spent on social networks approaches the billions. With its massive success My Space will branch out to being viewed via cell phones and expand to other countries like China and Japan.

Most importantly, successful online marketing will transform to become continually viral. Instead of buying a product based on brand alone, consumers will seek out and follow the recommendations of others. Marketers who have framed their message to be extraordinary will benefit from having it shared and heard worldwide.

Question: What projects are you currently working on, and where do you plan to take your business from here?

Answer: My future is focused primarily on helping other small business owners strategically place themselves in their market to stand out among the corporations without spending a fortune. The objective is to build resources that bridge the gap between consumers and marketers and generate customers who become outspoken supporters.

I plan on taking my business forward by concentrating on the most effective new forms of media. You’ll hear a whole lot more of me as I venture into online video, audio products and viral promotions. My business plan incorporates a series of interconnected products all pursuing the goal of pushing the marketing boundaries to new limits.

Jinger Jarrett is the author of the book, “Internet Marketing for Free: The GUIDE (on Amazon). Get your free ebook download at http://www.askjingernow.com Matthew Sherborne is the author of the ebook, My Space Cash Machine: http://www.cashmachinebook.com/ Get your free ecourse now.

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A decent website is a pre-requisite to online business these days. But if you want your website to offer something more, something different then others then it has to be different. Your website should attract the visitor’s attention so much so that he stays on to explore your site and returns again and again to get information about your offers. This type of advanced & dynamic website design and web design development requires high level of skill and expertise in this specialized field.

Mosaic’s enterprising young team of web developers is a pool of talent; impatient to give you that customized service you were looking for. These skilled professionals well versed with the intricacies of the web development tools like PHP, HTML, DHTML, .NET, ASP and others give the right balance of design and functionality to your website. They design and develop the website considering the basic tenets of web design & webdesign development like readability, easily download, user friendliness and an attractive design. The mosaic team creates attractive & effective webdesign development solutions to cater to your specific needs and special requirements. Your website is created using the latest technologies and uses the latest coding standards for code customization at a later stage. The web development processes are also optimized to give your website greater ROI. A vigorous quality analysis is maintained throughout the web development process to provide the website with exceptional quality.

Mosaic team can add functionality to your site like a shopping cart or can change your static website to dynamic or it can even provide an application with a web interface for you. The various web development services offered are e-commerce, application development, database development and custom programming etc. The company offers webdesign services besides a complete range of LSI based SEO services. You can even get a free website analysis to check what additional functionalities can be incorporated into your website to enhance it. In case you know your requirements, you can request a free quote for a detailed proposal from the renowned web development India company http://www.technology.mosaic-service.com . Mosaic services also offers other advertising, marketing and technical services that cater to your marketing and promotional needs at competitive charges.

Visit the site http://technology.mosaic-service.com to get details about the various other services offered by the company and to solve any web design and development related queries. You will surely get more then your expectation from one of the India’s finest web development company.

Miss Ruchira Sharma is a very well known author and she writes articles for http://www.technology.mosaic-service.com.

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Becoming a professional full time speaker isn’t easy…everyone knows that, it takes a lot of dedication, determination and most important you have to have the passion, if the passion isn’t there then my suggestion would be, don’t even attempt it! I could spend days teaching you how to package yourself as a professional speaker and how to gain more exposure, but the following article as been bundled to give you just a few quick tips and ideas so you can start implementing them into your business.

1. Niche Yourself

Yes, I know you have heard this many times and it couldn’t be truer! One of the biggest mistakes a speaker can make is having too “general” of a topic. You want to narrow your expert niche as much as possible. Become the Speaker of Choice, research your topic industry so you know “what’s hot” and “what’s not”. Take that research and develop a niche around it, be sure it is something you have experience with and will be able to present it as a professional expert speaker in that field.

Don’t waste your time, energy and money on developing a “niche” that just isn’t going to get any recognition because it isn’t something that planners will be looking for! Do your research and I do put emphasis on this tip! Once you have discovered your niche, you must continue to practice your speaking skills and update your material and presentations to keep-up with the trends and changing issues.

2. Build your credibility

There are many ways to build your credibility and become known as an expert, but this tip is about building your credibility by knowing your audience.

Your job as a presenter is to take the context you will present and put it into a form that your audience will understand and can relate to. You want them to really understand what you’re saying. Always remember your presentation is not about you, it’s about the audience, what they want to know, and what they want to know is what’s in it for me? How will you help their business grow?…How will you help them save time…save money…How will you make them feel!

Vision yourself sitting in the audience you will be presenting to and ask yourself, “What do I want to get out of this?”, “What do I want to learn?”, “What’s in it for me?” Once you can perceive yourself as a participant of the audience than you can start putting the pieces together in building a top notch presentation that your audience will remember and one that will have members coming to you and asking you to get your schedule out because they want to book you.

The more you relate to your audience, the more you know your audience, the better your chance of building your credibility…you have an audience that is happy, engaged and drawn to you and one that is saying…Hey, this speaker knows his stuff…he knows us!

3. Develop an eye-catching media kit

Planners get hundreds if not thousands of proposals and media kits every year. You have to “wow” them immediately to grab their attention, before they set it down and go to the next one!

Make sure that your media kit is up to date, precise and professionally put together. Nothing else turns away a meeting planner or organization more than an unattractive, boring, and unorganized media kit. They won’t even bother with it nor have the time of day to look over the remaining contents if they don’t like what they see at first glance and many times the hours, days and money you have spent in putting it together are now wasted as it sits on the planners’ shelf gathering dust. I know this seems a bit harsh, but being on the ‘inside’ I know this to be true, as I have seen it many times, so just spend some time on your kit when putting it together or possibly re-do the one you already have, remember you want to catch the eye of the reader to draw them into reading more.

4. Have an online presence

Develop a website with information on your experience, topics you cover, promotional material available and testimonials from previous clients. You don’t need a big, fancy, or expensive website to attract visitors and the attention of meeting planners, just make sure you are catering to the planners needs and have the information easily accessible and downloadable. If you’re an article writer make sure you add your articles to your own site.

If your budget doesn’t allow for your own web site, join speakers’ organizations and add your name to their online listings - The more exposure you get, the better your chances of being found by people seeking speakers.

5. Work with meeting planners

Very important: be willing to work with them. Don’t be so stubborn that you talked yourself right out of one of the most important speaking engagements of your career. Most planners are eager to work with the speaker, but you also have to be willing to “give a little to get a lot”. Remember you want to be a magnet to planners and the “hiring” company, not an itch under their skin. So be pleasant and be negotiable and give them the best performance possible and in return they will continue to book you and recommend you!

You want to position yourself within the meeting planner realm as being enjoyable to work with, fun, and easy-going! Trust me on this one, there is nothing worse then working with a stubborn, un-pleasant speaker who is unwilling to budge or negotiate, it doesn’t matter if they are well-known or have years of experience, planners don’t have the time for this nor want to deal with it. I also want to mention, don’t be too quick to pass on a free speaking engagement as this can bring you more opportunities (Many great enterprises were built from small opportunities)

6. Introduce yourself as a contingency speaker

This is one way to get your “foot” in the door. One of the biggest fears of a meeting planner is a “no-show” or cancellation of the scheduled speaker. You can send out a letter via e-mail or regular mail to event planners, program managers, etc.

Your initial contact with the event planner should be on eliminating one of their largest fears. If you have a properly written letter and have done your research, you will more than likely make an immediate friend. This is where the business relationship begins and in most cases, the event planner or “hiring” authority will book you in because you have approached them this way.

7. Marketing yourself

Add this to your weekly business tasks, this is of course a must, if you don’t market you all know they won’t find you! You have to go to them…let them know you are unique, you are knowledgeable, you are the best and that you can knock the socks off their audience. Don’t be afraid to approach meeting planners, you want to keep your name fresh in their mind! Be PERSISTENT!

Standing out from the crowd is a major challenge for today’s professional speaker. Marketing yourself and your company, should be one of your major priorities, which requires to be done on a regular basis. Unless you have ample time on your hands and the expertise it takes to market yourself effectively, one of the best suggestions we can make is hire a professional marketing specialist or consultant/public relations company. Find someone that will work side by side with you in developing a marketing campaign that will benefit you and your speaking career.

If your budget does not have room for the expense of a professional PR agent then there are many ways you can gain exposure and become known as an expert in your field by doing some simple marketing techniques that are sure fire ways to get you the attention you need. Remember to be unique!

8. Interact with potential clients

It is very important to mingle and network! Get yourself noticed. Hand out business cards every where you go. Talk to everyone you meet. Go to seminars and meetings that are the same as your expertise. Watch and pay attention. Who are the attendees, what is their reaction to the speaker on the platform? Most importantly, be very personable and agreeable with every meeting planner you meet. You want to leave the impression that you are easy going and willing to make adjustments at the last minute. Meeting planners don’t like to work with difficult and irritating speakers, it doesn’t matter how well known you are in the speaking industry. They look for someone with humor, an abundance of energy, flexibility, and great content!

9. Write a book/ info products

This is a BIG credibility builder.

I know it’s not as easy as it sounds, but if you are an expert in your field and you have information you want to share, I would suggest writing a book or some informational products. This is an excellent marketing tool and an addition to your income. We know you have the speaking ability and you know what you want to say, but some speakers just don’t know how or have the time to put it in book/product form. You do have the option of outsourcing that task. There are many companies who specialize in that field and can assist you with your project.

10. Article writing

Almost everyone knows about article marketing and submitting them online, but I just want to mention it again. I would have to say I bring up article marketing at least 5 times a day in many different conversations because that is how important I feel article marketing is. You are a speaker…you are an expert…so you shouldn’t have any trouble writing a simple article. Add article writing and submitting them online to your marketing plan and do it on a regular basis. This is one of the best and FREE ways of promoting yourself and your business, and also gaining more visitors to your website!

Many times I see an excellent article that was written with just the authors name, no contact information…nothing! Well, if you’re like me you don’t have the time to try and do a search on this author to find their site and learn more, you want instant contact information by just clicking your mouse so you can be taken directly to where you want to go. So, don’t forget to add an eye-catching bio at the end of your article so readers can find you and learn more. Be sure and include your contact information including website and email address.

Wendi McNeill is the owner of Charli Jane Speaker Management and while working closely with speakers for many years, she assists them in growing their business and shares her expertise, knowledge and passion that are needed to grow your speaking business. She knows what planners are looking for and how to make a good impression by using simple techniques that can cut off months of research, save you money, time, and energy by mentoring and guiding you in the right direction. You can also learn more about speaking leads available at http://www.CharliJaneSpeakers.com and visit her at http://www.CharliJane.com to learn more about her services. She can be reached via email at wendi@CharliJane.com or by phone at 877-570-0615

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If you need money quickly or want a surefire way to increase your cashflow, it’s time to throw a sale. Having a sale is especially easy to do if you’ve sell electronic information products (available as an online download), as your overhead costs are very low once these products are created. However, a sale also works if you have physical products that have to be shipped, especially if you want to get rid of older versions of a product (cassette versions, for example), or if you have slightly used products that have been returned (a scratch and dent sale).

There’s one key rule to remember for your sale — make sure your audience is aware that the sale has a time limit on it. Many shopping cart programs permit you to put an expiration date on price specials for products.

Here are 10 occasions for you to have a sale:

1. Special occasion sale. Your birthday, children’s birthdays, wedding anniversary, business anniversary, half birthday, etc. are all occasions in which you can have a sale. I constantly receive sale promotions commemorating the owner’s birthday or business anniversary. You can even have a little fun with this and create your own special celebratory occasion — your cat had kittens, your child walked for the first time, your daughter lost her first tooth, you repainted your house…..you get the idea.

2. National holiday sale. Those of us in the US might plan for national US holidays like Labor Day, Independence Day, Thanksgiving Day. All you need to do is consult the calendar and determine the national holidays in your country. One of my favorite sales I offered a few years ago was one on Independence Day here in the US. I asked if my readers wanted coaching to help them declare their independence to do such things as finally starting that business of their dreams, change their career to something that gives them joy, creating a new marketing plan for their business that will get results, or reinventing themselves or their businesses. A great online resource to locate holidays around the world is http://www.earthcalendar.com.

3. Special event day sale. Do you realize that there are special days to celebrate almost every occasion? In the month of October alone there are Billiard Awareness Month, National Breast Cancer Awareness Month, Celebrate Sun Dried Tomatoes Month, National Cookie Month, to name just a few. The book, Chase’s Calendar of Events, is published annually with the current dates for these special events. You can learn more about these days at http://www.chases.com. You can even submit information to them for a day that you’d like create!

4. Seasonal sale. Back-to-school sales are very popular, as are spring-cleaning sales, winter stock-up sales, and “get ready for summer” sales. Of course, if you have an international audience, those readers on the opposite end of the world from you may not be able to relate to getting ready for summer when it’s their winter season, so you might want to use these sparingly.

5. Brick-and-mortar sales strategy. Believe it or not, what works in the brick and mortar retail world also works online. It’s very common for retailers to hold tent sales, inventory clearance sales, scratch and dent sales or close-out sales, so you can model that type of sale in your online business. In one of Tom Antion’s workshops I attended a few years ago, he talked about having an inventory clearance tent sale and had a graphic of a red-striped tent that went out with his promotion. The great irony, he explained, is that he has no inventory because the items he had on sale were all electronic downloads. However, it was one of the most popular sales he had held, as the concept of a tent sale is very familiar to the American consumer.

6. Across-the-board discount or coupon sale. Give your contact list 25% off or 50% off of everything you sell, or create a coupon code or special link for a sale on certain items. You can make this coupon or discount available exclusively to your VIP list, whether that’s your audience at a conference, your email newsletter list, or your current client base. Everyone feels special if they’re on a VIP list!

7. Pre-release sale. Do you have a product that’s almost ready to launch, a subscription membership site that’s about to go live, or a printed book that’s about to be issued? If so, give your list members the opportunity to buy it at a special price before it’s released to the public. Consumers want to be the first to have the newest information, so give your list members first shot at your newest information.

8. BOGO sale (buy one, get one free). What works for Payless Shoes can work for you, as well. You can offer a buy one, get one free for one of your products, and pitch it so that if one of your customers splits the costs with a friend, they’ll each get a full product for 50% off the regular price. Or, they can give the additional copy to a client or colleague. Another way to create a BOGO offer is for all of your same-priced products, i.e. if you buy one for $29.99, you can get any other product priced at $29.99 or less, for free!

9. Payment plan sale. I see so many furniture store ads proclaiming, “Interest-free financing! No payment until some date that’s 2 years from now.” If you have higher priced products, you can do the same thing. Offer to let your customers divide payments over 3, 4, or more payments. Sophisticated shopping cart programs will permit you to set up recurring billing, so that your client’s credit/debit card is charged automatically on the same day each month for the appropriate number of occurrences.

10. Tax-free or free shipping sale. If your state requires you to collect sales tax on your products, offer to pay the sales tax for your customers. Each August the State of Texas sets the first weekend of August as a “Tax-Free Weekend” for clothing purchases in preparation for sending children back to school. You can create a similar offering in your business, but you’ll need to check with your state tax office on the legalities of offering such a sale. Or, you can offer free shipping if they buy before a deadline you’ve set, or if they buy a certain dollar amount from you. Instead of standard shipping, you can also offer to upgrade the shipping to express if they meet certain buying conditions.

Take a look at what types of sales make sense for you, get out your calendar, and integrate them into your marketing plan. If you have a good sense of when cashflow is tight, a planned sale should significantly boost your revenue.

Copyright 2006 Donna Gunter

Online Business Resource Queen (TM) and Business Coach Donna Gunter helps self-employed service professionals learn how to get more clients online at http://www.OnlineBizCoachingCompany.com . To sign up for more FREE tips like these and claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.GetMoreClientsOnline.com. Read about running an online biz at our blog,

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You’re ready to launch that new product or promotion, & you’re really counting on a piece of advertising copy to come through for you.

You’re looking for stellar results! And, you’re determined to do everything in your power to get them. Which means surveys, thorough testing, and ongoing refinement of your ad copy.

Hold the phone!

When you’ve got your draft, run it through this 12-point inspection. Cover off these basics, and you can be sure you’re off to a running start.

1 - Do You Have A Compelling Headline?

Does it generate curiosity or envy? Does it promise a benefit that will compel someone with an interest in what you’re selling to keep reading. Remember, your headline is the ad for the ad.

When I am being paid to write direct response ad copy, or a sales letter, or have a very important sales objective of my own, I normally write 25 headlines before I begin the body of the piece.

Then I’ll pick half a dozen that I think will work & test them. The best of the rest, I use as sub headings throughout the piece to propel readership, and draw skimmers & skippers back into the copy as they move down the page.

2 - Are Your Headlines Pleasing To The Eye?

I most often find that headlines work best when they are centered on the page, & present a balanced appearance in terms of the shape they create. Encasing them in quotation marks also serves to grab more attention.

Long top headlines tend to reduce readership, but if they help qualify more effectively they can improve sales! Try them, but look for ways to modularize the text using punctuation & spacing so your readers don’t suffocate trying to read them. Sometimes a long top headline is better presented as two or even three separate headlines.

3 - Is Your Opening Provocative & Arresting?

Does it trip the reader, interrupting the internal turbulence of the day? Each line of your ad copy must serve to “sell” the reader on continued reading, especially at the beginning.

You are looking to build enough momentum & interest to convey the points necessary to generate a greater desire for the product than it’s price. Generally speaking, the higher the cost of the product, the more words required.

4 - Are You FAB Balanced?

You must focus on painting a picture of your prospects future life, as a result of their purchase. Does your copy promise emotional benefits? Does it pledge the realization of positive feelings, or the relief of negative ones?

Does it show how these outcomes are achieved with concise descriptions of the features & advantages that will deliver them? Your ad copy must strike a balance between emotion & logic if it is to be effect.

5 - Are You Creating Excitement & Enthusiasm?

Demonstrate your personal belief in what you are selling. Will your message quicken the readers pulse? Is it upbeat, positive, & full of inspired energy? Is there a sense of WOW?

6 - Is Your Body Copy Highly Readable?

Remember simple is best. Keep sentences short. Use a plain 10-point to 12-point font. Paragraphs no more than a few lines. Words that are comfortable & specific to the audience you are targeting. Inject subheads to break up text. Highlight important points.

7 - Do You Have High YOU density?

Remember to you use the words YOU & YOUR to the hilt. Your reader is auto translating to ME & MINE.

8 - Are you speaking intimately?

Can you get a strong sense of personality when you review your letter after being away from it for a while? Visualize yourself, or the character you are personifying, writing a personal letter to your perfect prospect. Never write to a crowd.

9 - Are you inspiring the readers imagination?

You must trigger mental images with your writing. The mind has difficulty distinguishing between vividly painted word pictures, & reality. Daydreams enchant, & emotions flow in their wake.

When you have emotion, you have desire. When you have desire, you have suggestibility. When you have suggestibility, you can direct action. Your levers are allegory (storytelling), metaphor, similes, verbs, adjectives, & specificity.

10 - Do you offer proof?

Specific testimonials & convincing guarantees worked into your ad copy are essential.

Obono John is the owner of http://www.butterflymarketzone.blogspot.com, The Viral Marketing Experiment.

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